Who are you, and what do you do?
My name is Joseph and I run a clothing line out of Sydney called Bored Kids Who Draw!
What’s happening in the US?
Basically just floating around and seeing the sights. A bit of touristy stuff. I'm here with some friends and we have been driving around the country. It's been so sick. We started in LA, went up to San Fran, Yosemite national park, Vegas (which is fucked) and now we're in NYC.
How did Bored Kids Who Draw get started?
I started it for an assignment in high school a few years ago but had no real ambition with it after and swept it away for a while. It wasn't until years later that I started making shirts for friends upon request. I wasn't worrying about making any money or anything, more so just making things for fun and getting a kick out of seeing people wearing them. I only started taking it seriously in 2014 when I was getting more and more emails for shirts and hats so I started a webstore and stared making things in bulk.
What’s one thing that has helped you get to where you are today?
Social media. We're lucky enough to have the Internet as a tool to promote what we do to the world and if you're good, whatever it is you do will reach a large audience of likeminded people. Not saying I'm a social media genius because I'm certainty not, but it makes it so much easier to find share your work. Utilising social media is by far one of the greatest things that has helped BKWD.
What inspires you to keep doing what you’re doing?
So many things inspire my creative process. They range from artists I love to random signs, advertisements and rubbish I see on the street. Being in the USA has been massively inspiring in that sense. Unfortunately I didn't bring my laptop though, so instead if designing something straight away as I usually do I'm making fucking notes of general ideas, and when i get home I'll have to somehow reconstruct the idea from there.
Most of your items are printed on demand. Why did you come to the decision to run the label this way, and how has it affected it?
Actually not since mid 2014. For the past year and a bit I've been doing everything in bulk . Bulk ordering is much more cost effective when you get reasonably frequent sales and have a growing audience, so I had to make the change . However l, when starting off, doing stuff on demand was fun because it meant more designs and no stress of sales. However it became a hassle to keep control as I do it all by myself . A good way to do it which I also do is pre-ordering. But mainly, I prefer to do small collections each season in bulk.
What advice would you give to your 15 year old self if you could travel back in time?
I'd advise myself to try and find what I loved early and to get on top of the game ASAP. But more importantly I would advise myself to not give in to what others do. At 15 you're young and sometimes misled, as I was at times. It's natural and easy at that age. I'd tell myself to just be creative as possible and stop trying to become a tennis player lol.
If you weren’t doing what you’re doing now what else would you like to be doing?
I have a uni degree in journalism, so I guess I'd try and write a lot more. I write a fair bit as it is for a few blogs. It's a shared passion with designing. I think I might start my own zine one day that can incorporate my love of design and writing.
No matter how small or insignificant, what is one thing you’ve done this week that has made you happy?
This week has been far more interesting than most weeks. My answer is waking up on my first day back in New York City and hearing two Brooklyn guys arguing absurdly loudly in the street at 9am outside a pizza place. That's when you know you're in the big apple.
What are your plans for the next few years?
I think I'm going to try do the zine thing. Maybe a biannual thing. I'm definitely going to keep the brand up but instead of doing it by myself I wish to make Bored Kids Who Draw more of a creative collective of artists, musicians, designers, writers etc.